Conquer the world's toughest wine monopoly 
- with the help of three insiders.

WineWorld is an independent wine importer in Sweden. If you can provide a seriously good wine, let’s join forces to sell seriously significant volumes.

Let’s test what we can achieve together.

Book a meeting

Sweden deserves your wines.

Heard all the talk about the Swedish monopoly?

Let’s set the story straight

About WineWorld Sweden.

WineWorld is an independent importer in the Swedish wine market. We act as the connection between passionate winemakers and the quality-obsessed, strictly regulated national alcohol monopoly – one of the biggest wine purchasers in the world.

As a close-knit team within the Anora group, we have both the expertise and the resources to help your wines get through the system’s bottleneck.

Our mission is to give Swedish people access to characteristic and exciting wines, both at home and in restaurants.

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