The labyrinth of rules doesn’t scare us. We walk it every day.

We’ve been doing just that for almost two decades. Before founding WineWorld, we were purchasers at Sweden’s monopoly “Systembolaget” ourselves. During this time, we learned the system inside out and know first hand what is most important to each person involved in that decision making process. So now it needn’t scare you, either.

The pressure you feel, we feel.

If rough climates plague your region’s vineyards, they blow our way too. If we get wind of a new wine trend here in Sweden, you’ll be first to know. We realise your role demands you to make well-informed decisions at any given moment. With us, you can count on prompt, honest and transparent communication, with on-going reports of your Swedish …